The Salesforce GenAI Day at Bajaj Finserv served as a focused and engaging platform to explore the practical uses of Generative AI in the financial services context. The event brought together around 150 participants from across teams, offering a closer look at how Salesforce’s GenAI tools can support BFL’s technology and customer experience goals.

Through a series of hands-on sessions and live demonstrations, attendees were introduced to key solutions including AgentForce — a suite of AI agents designed for the financial sector. These included autonomous agents for secure and consistent customer interactions, AgentForce for Developers aimed at improving internal productivity, and tools to support custom agent creation.

The event also highlighted the importance of a strong data foundation for scaling GenAI across the enterprise, reinforcing the role of structured, trusted data in building effective AI solutions.

Throughout the sessions, the focus remained on real-world use cases and practical implementation. Participants gained a clear understanding of how AI can enhance operational workflows, streamline customer journeys, and improve overall service efficiency.

Salesforce GenAI Day offered valuable takeaways, equipping teams with insights and tools that can support BFL’s ongoing efforts to integrate advanced AI responsibly and effectively.