Purpose – We began with one purpose. Serving the financial needs of every Indian.

Vision – To be India's most trusted and innovative financial institution, anchored in customer-centricity and entrepreneurial culture, to deliver long‑term sustainable outperformance.

Mission – To empower every Indian with responsible financial solutions by leveraging an AI‑first technology approach, underpinned by accountable empowerment, strong governance, and disciplined risk management.

We started as a humble two-wheeler finance company, Bajaj Auto Finance Limited, incorporated on 25th March 1987. A decade later, we were registered with RBI as a Non-Bank Company.

Between 2000 and 2010, we expanded our expertise beyond two & three-wheelers and durables to business, property, and a whole host of other personal needs financing. In 2008 -2009, we launched Loan Against Property and Business Loan business. Between 2010 and 2011, loans against securities – Retail Business came into the picture.

In line with our fast-diversifying finance portfolio, we changed our name to Bajaj Finance Limited on 6th September 2010. Between 2011 and 2012, we launched the flagship product of EMI Cards and Professional Loans and Salaried Loans business.

2011-2013 was a period of innovation for us. We launched India's first and only EMI Card and the Flexisaver in 2012. Owing to this spirit of innovation, we reduced the approval time for Durable and Lifestyle Financing from 15 minutes to 5 seconds flat by 2011.

In 2013 – 2014, we grew our rural lending business and introduced the Fixed Deposits business.

We launched gold loans for the urban market in January 2016 in 60 markets, taking the total to 85 from 25 markets.

Between 2016 – 2017 we launched innovative life care finance, which allows for elective surgery to be financed, with close to 2,500 hospitals and clinics in top-30 cities as partners across the country.

Aiming to be a well-diversified company, in 2017, we picked up a nearly 11% stake in mobile wallet major Mobikwik for about Rs. 225 crores.

Bajaj Financial Securities started its operation in 2019. In 2020, the company launched Bajaj Finserv Health, and the Nanoo Pamnani Technology Innovation & Collaboration Centre was established.

It is gratifying that our endeavours to enhance the lives of our employees and customers are recognised. With a strong emphasis on growth, innovation, and well-being, we strive to become an organisation that exceeds consumer expectations by making every interaction seamless It is also our employees who translate our brand vision into reality. We support a collaborative, high-performance culture where everyone has an equal chance to be their best. Being acknowledged as a great place to work fills us with a sense of pride