• Bajaj Finance Acquires 5% Stake in TrueFan AI as part of Finserv Intelligence Read More
  • Bajaj Finance 39th Annual Report 2025-26 Read More
  • Bajaj Finserv 19th Annual Report 2025-26 Read More
  • Bajaj Finserv launches ‘Finserv Intelligence’ to back  India’s AI & deep-tech research and innovation;  Partners IIT Bombay Read More
  • Noah Lyles & Shelly Ann Fraser Pryce champion Bajaj Finserv's Vision of 'You Too Can Fly' at the 6th Edition of Bajaj Pune Marathon - Read More
  • Bajaj Finance Festive Loans Surge 27%, Powered by Financial Inclusion; 52% of new customers were first-time borrowers with Bajaj Read More
  • Bajaj Champions Tennis as Platinum Sponsor of Chennai Open 2025;Partners TNTA to support India’s future tennis stars Read More
  • Bajaj Finserv Rebrands Insurance Businesses as Bajaj General Insurance & Bajaj Life Insurance Read More
  • Vidal Health and Serum Institute of India collaborate on HPV Vaccine Access. Read More
  • Bajaj Finserv 18th Annual Report 2024-25 Read More
  • Bajaj Finance Limited 38th Annual Report 2024-25 Read More
  • Bharti Airtel and Bajaj Finance enter into a strategic partnership to create one of India's Largest Digital Platforms for Financial Services. Read More
  • "Bajaj Finserv endeavours to be a financial services lifecycle partner to every Indian” – Sanjiv Bajaj, Chairman & Managing Director, Bajaj Finserv Ltd: Read full message to shareholders in FY2024 Annual Report
  • Moody's Ratings assigns first-time Baa3 long-term issuer ratings to Bajaj Finance Limited; outlook stable
  • Bajaj Finserv Health completes acquisition of Vidal Healthcare
  • Bajaj Finserv is part of Bajaj Group’s Rs. 5000 crore commitment to Youth Skilling
  • ‘A Legacy of Responsibility’ Read more in Bajaj Finserv’s latest ESG report
Bajaj Finserv DirectBajaj Finserv Direct
Bajaj Finserv Direct

About Us

About Us

Bajaj Finserv Direct serves as a one-stop marketplace for all the financial and lifestyle needs of its users. Through partnerships with some of the most trusted names in the industry, Bajaj Finserv Direct is in a unique position to offer everything from a personal loan to electronics to its users.

Bajaj Finserv Direct serves as a one-stop marketplace for all the financial and lifestyle needs of its users. Through partnerships with some of the most trusted names in the industry, Bajaj Finserv Direct is in a unique position to offer everything from a personal loan to electronics to its users.

Company Overview

Company OverviewCompany Overview

Launched in 2018, we operate with the vision of building a platform that leverages technology and partnerships with some of the most trusted names in India. The main goal of the marketplace is to help its users achieve both their financial and lifestyle goals, all from the same marketplace. We offer financial products like loans, credit cards, insurance, and fixed deposits, to name a few. We also offer lifestyle products like consumer durables and electronics, along with a travel segment meant to help book flights and hotels with ease. We launched SKALEUP with technology as its driving force and have also developed state-of-the-art creditech, insurtech, investech, and ecommtech marketplaces for our B2B customers. The financial products available with us are made available through partnerships with some of India’s top banks, NBFCs, AMCs, and insurance companies. Our e-commerce site enables users to purchase lifestyle products like mobiles, televisions, home appliances, and laptops. Users can also use it to book flights and hotels or purchase bikes and cars.

Awards and Accolades

Awards and AccoladesAwards and Accolades

It is gratifying that our endeavours to enhance the lives of our employees and customers are recognised. With a strong emphasis on growth, innovation, and well-being, we strive to become an organisation that exceeds consumer expectations by making every interaction seamless. It is also our employees who translate our brand vision into reality. We support a collaborative, high-performance culture where everyone has an equal chance to be their best. Being acknowledged as a great place to work fills us with a sense of pride.

Celebrating Milestones and Striving for More

Adgully/2020
Adgully/2020

Marketing and Advertising Award

Inkspell Media/2021
Inkspell Media/2021

Marketing and Advertising Award

Quantic India/2022
Quantic India/2022•Mar 2, 2023

Business Leader Award

World HRD Congress/2022
World HRD Congress/2022

Human Resource Award