Avinash Sorte Avinash Sorte

Avinash Sorte

Head - Direct to Customer & Products

Avinash Sorte comes with a rich experience of over two decades of cross-functional roles in building & managing growth marketing, digital transformation, B2B partnerships, sales distribution & portfolio management, and program & product management in retail financial services, with a career spanning across payments, lending & e-commerce industries. In his previous stint, he was associated with Bajaj Finance and was responsible for building a digital platform to acquire & cross-sell products across existing & new customers.

Throughout his career, he has handled multiple roles across new product launches, digital transformation, e-commerce partnerships & performance marketing. Avinash is an MBA graduate from NMIMS and holds a Bachelor of Engineering in Electronics from Mumbai University.